Program Itinerary

Explore the program schedule, thoughtfully put together to provide you with the most value from the event.
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All scheduled sessions will take place at the main venue, The Magellan Sutera Resort, unless a different location is specifically mentioned.

Thursday
19 June
Friday
20 June
Saturday
21 June

Arrival of VIPs at the Designated VIP Room

1:30 pm

Welcome Address by YB Datuk Seri Panglima Christina Liew, Minister Of Tourism, Culture and Environment Sabah

2:00 pm

Opening Speech by YAB Datuk Seri Panglima Haji Hajiji bin Haji Noor, Chief Minister of Sabah

2:15 pm

Launch of ATEX 2025

2:45 pm

Presentation of Token of Appreciation

3:00 pm

Product Presentations:
1. Sabah Parks
2. Sabah Wildlife
3. Sabah Convention Bureau
4. Sabah Tourism Board
5. AirAsia
6. Pro Connect
7. Visit Malaysia Year 2026

3:15 pm

End of Presentations & Networking Session

4:15 pm

Welcome Dinner at Shangri-La Tanjung Aru, Kota Kinabalu

7:30 pm

ASEAN Travel Exchange — Kickoff

9:00 am

Lunch

12:30 pm

ASEAN Travel Exchange — Ends

5:00 pm

Gala Dinner at The Pacific Sutera Hotel

7:30 pm

Post-Tour for Hosted Buyers

7:30 am

Post-Tour Packages

For those who want to experience Sabah beyond the event, our post-tour programs—designed for hosted-buyer attendees—will take place on the last day of ATEX (21 June 2025).

Cultural & Heritage Tour of Sabah

Key stops:

  • Yayasan Sabah (Menara Tun Mustapha)
  • Sabah State Mosque (Floating Mosque)
  • Borneo Cultural Village (Cultural performances & traditional cuisine)
  • Waterfront
Download Tour Itinerary (PDF)

Kundasang Heritage & Nature Tour

Key stops:

  • Kinabalu Park (UNESCO World Heritage Site)
  • Desa Dairy Farm (Fresh dairy products, cattle feeding)
  • Pekan Nabalu
Download Tour Itinerary (PDF)

Dreamer's Island Tour

Key stops:

  • Enjoy optional activities at Dreamer's Island
  • Snorkelling, kayaking, paddleboarding (own expense)
  • Sea walking or parasailing (with Snorkelling & Water Package only)
Download Tour Itinerary (PDF)


While the post-tours are highly recommended for experiencing firsthand the products and destinations offered by our sellers, participation is not mandatory. Buyers may opt out if their schedule does not permit.