Program Itinerary

Explore the program schedule, thoughtfully put together to provide you with the most value from the event.

Thursday
19 June
Friday
20 June
Saturday
21 June

Welcome Address by YBhg Datuk Seri Panglima Christina Liew, Minister Of Tourism, Culture & Environment Sabah

2:00 pm
-
2:15 pm

Opening Speech by Datuk Seri Panglima Haji Hajiji bin Haji Noor, Chief Minister of Sabah

2:15 pm
-
3:00 pm

Keynote Address by YBhg Tan Sri Tony Fernandes, Founder of Air Asia, CEO of Capital A

3:00 pm
-
4:00 pm

Product Presentations:
1. Sabah Parks
2. Sabah Wildlife
3. Sabah Convention Bureau
4. Sabah Tourism Board

4:00 pm
-
5:00 pm

Welcome Dinner

7:30 pm

Welcome Speech by Mr. Nigel Wong, President of Malaysian Association of Tours Travel Agents

9:00 am
-
9:05 am

Opening Speech by YB Datuk Tan Kok Liang, President of Federation of ASEAN Travel Agent

9:05 am
-
9:10 am

Opening Speech by Mr. Eddy Krismeidi Soemawilaga, President of ASEAN Tourism Association

9:10 am
-
9:15 am

Visit Malaysia 2026 Presentation by Tourism Malaysia and Official Launch of ATEX 2025

9:15 am
-
9:30 am

ASEAN Travel Exchange 2025 Commences

9:30 am
-
5:00 pm

Gala Dinner

7:30 pm

Post-Tour for Hosted Buyers

7:30 am

Post-Tour Packages

For those who want to experience Sabah beyond the event, our post-tour programs—designed for hosted-buyer attendees—will take place on the last day from 7:30 AM to 6:30 PM.

Cultural & Heritage Tour of Sabah

Key stops:

  • Yayasan Sabah (Menara Tun Mustapha)
  • Sabah State Mosque (Floating Mosque)
  • Borneo Cultural Village (Cultural performances & traditional cuisine)
  • Stand Up Paddling at Tanjung Aru & Sunset Viewing
Download Tour Itinerary (PDF)

Kundasang Heritage & Nature Tour

Key stops:

  • Kinabalu Park (UNESCO World Heritage Site)
  • Desa Dairy Farm (Fresh dairy products, cattle feeding)
  • Kundasang War Memorial (Historical site honoring WWII prisoners of war)
  • Poring Hot Springs (Thermal pools, rainforest experience)
Download Tour Itinerary (PDF)

Island Hopping at Tunku Abdul Rahman Park

Key stops:

  • Manukan Island (Snorkeling, swimming, scenic beach)
  • Sapi Island (Snorkeling, coral reefs, optional water sports, BBQ lunch)
  • Mamutik Island (Relaxation, swimming, ocean views)
Download Tour Itinerary (PDF)

Tuaran Exploration & Tembara River Cruise

Key stops:

  • Floating Mosque (Islamic architecture)
  • Yayasan Sabah (Historical insight)
  • Upside-Down House (Creative photo spot)
  • Tamparuli Bridge (Suspension bridge experience)
  • Tembara River Cruise 
Download Tour Itinerary (PDF)


While the post-tours are highly recommended for experiencing firsthand the products and destinations offered by our sellers, participation is not mandatory. Buyers may opt out if their schedule does not permit.